Viet Nam’s creative cities explore new pathways for culture-led urban development

The discussion pointed to an important lesson for Vietnamese creative cities such as Ha Noi, Hue and Hoi An: craft development depends on design, market positioning and institutional support. Ru Shan Ming’s experience showed how high-quality craft products can gain visibility through use in official events, diplomatic activities and collaborations across sectors, including fashion, beverages, packaging, home décor and interior design.

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